| Small | Medium | Large |
|---|
| Price | $2,500 setup · $150 a month | $4,900 setup · $250 a month | $8,150 setup · $400 a month |
| Look | The mock you pick, finished and polished | Plus custom design on 3 key pages | Plus custom design on 5 key pages |
| Motion | Sections glide in, buttons and photos respond to hover and tap, at no extra price | Animated sections and smooth page-to-page transitions | Cinematic: a video or 3D opening, layered depth as you scroll, custom motion built around your pools |
| Pages and copy | Up to 5 pages, all written by us | Up to 8, all written by us | Up to 15, all written by us |
| Photos | 5 brand photos | 10 | 15 |
| Video | Add-on | Add-on, or your own footage at no extra cost | Add-on, or your own footage at no extra cost |
| Revision rounds | 2 | 2 | 3 |
| Tool | What it does, in plain words | Small | Medium | Large | Cost to you |
|---|
| Cloudflare hosting | Your site lives on your own Cloudflare account, so you own it | ✓ | ✓ | ✓ | Free plan. You pay Cloudflare $0–$5 a month directly if you ever outgrow it |
| SSL (the padlock) | Visitors see a secure, padlocked site | ✓ | ✓ | ✓ | Included with Cloudflare |
| Global CDN | Copies of your site sit close to every visitor, so it loads fast | ✓ | ✓ | ✓ | Included with Cloudflare |
| Domain | Your web address (sondgerothpools.com) | ✓ | ✓ | ✓ | Your own registrar bill, as today |
| Google Search Console | Google tells us how you show up in search and what to fix | ✓ | ✓ | ✓ | Free (Google) |
| SEO basics | Titles, descriptions and a sitemap so Google understands every page, linked to your Google Business Profile | ✓ | ✓ | ✓ | Included |
| Contact form and lead routing | Every form fill reaches your email (or your bot) within minutes. We test it daily so a lead is never lost | ✓ | ✓ | ✓ | Included |
| Spam protection | Cloudflare Turnstile plus a hidden trap field block robot form spam, without making customers solve puzzles | ✓ | ✓ | ✓ | Free (Cloudflare Turnstile free plan) |
| Online booking | Customers book a consult themselves, day or night | Add-on | ✓ | ✓ | Your booking tool's own plan |
| Edit-it-yourself editor | Change text and photos without calling anyone | — | ✓ | ✓ | Included |
| Cloudflare Web Analytics | Counts your visits and top pages, with no cookies and no personal data | ✓ | — | — | Free (Cloudflare) |
| PostHog analytics | Shows which pages people visit and which buttons they click | — | ✓ | ✓ | Free tier on your own account |
| Sentry error monitoring | Tells us the moment something on your site breaks | — | ✓ | ✓ | Free tier on your own account |
| Outside uptime check (UptimeRobot) | Checks your site every 5 minutes from outside and alerts us the moment it's down | ✓ | ✓ | ✓ | Free plan on your own account |
| Uptime and security watch | We watch that the site is up and safe every month | ✓ | ✓ | ✓ | Included in care |
| Backups | Every version of your site is saved in your own private code library, and Cloudflare can roll back to any earlier version in minutes | ✓ | ✓ | ✓ | Free (your own accounts) |
| 1 connection to another system | Leads flow straight into your CRM, field-service tool or payments, with no retyping | — | — | ✓ | That tool's own plan |
| Accessibility pass | More people can use your site, with less legal risk | ✓ | ✓ | ✓ | Included |
| Speed and accessibility check | We test that it loads fast on phones and works for everyone, at launch and every month | ✓ | ✓ | ✓ | Included in care |
| Privacy and cookie notice | The legal basics, covered | ✓ | ✓ | ✓ | Included |
| Small $150 | Medium $250 | Large $400 |
|---|
| Uptime and security watch | ✓ | ✓ | ✓ |
| Small edits (text, photo, price, hours) | Up to 3 | Up to 6 | Up to 12 |
| One improvement a month | ✓ | ✓ (bigger) | ✓ (biggest) |
| Monthly report: visits, calls, form fills | ✓ | ✓ | ✓ |
| Speed and accessibility check | ✓ | ✓ | ✓ |
| Analytics and error watch | Visits (Cloudflare Web Analytics) | ✓ (PostHog + Sentry) | ✓ (PostHog + Sentry) |
| Replies | Same business day for messages by 3 PM CT, Mon–Fri. Care Priority (+$100 a month) answers within 2 business hours | Same | Same |
Every tier is just the sum of its lines, so there's no hidden bundle. You own the hosting, the accounts and the site.